DIVE summary:

• Business Insider has compiled a slideshow of the 21 most important women in mobile marketing.
• The top 5, in order, are: Jesse Haines, head of marketing for mobile ads at Google, Carolyn Everson, vp/global marketing solutions at Facebook, Kim Luegers, director/mobile and emerging media at Pandora, Lisa Utzschneider, global vp/advertising sales at Amazon, Maria Mandel Dunsche, vp/marketing and media innovation at AT&T AdWorks.
• The methodology included asking peers, as well as considerations on revenues, employees, reach, innovation, and best representative of their sector.

From the article:

When we compiled our list of the most important people in mobile advertising — the Mobile Power List 2012 — it contained one depressing anomaly: They were all men.

While there are plenty of influential women in the business, most of them have CEOs above them who are male. When women are CEOs, it tends to be at smaller companies they founded themselves.