- America's Got Talent has had a huge increase in social chatter year-over-year after adding Howard Stern.
- Data shows his addition caused guys to tune in to the show during the first few episodes, but then stopped watching at such a high clip.
- Overall social increase was 123%, with the only underperforming weeks when AGT was going up against NBA and awards shows.
From the article:
"America's Got Talent" on NBC has generated a huge increase in social chatter since last year -- more than any other prime-time show returning for a new season in May.
The big change in the show's positioning this season vs. last is, of course, the conspicuous addition of Howard Stern as a judge. This week we worked with our editorial partner Trendrr, the social-media monitoring firm, to dissect the Howard Stern Effect.
