Dive summary:
- There are several ever-changing variables that makes SEO an in-exact science.
- Quantifying the anticipated level of success of one specific SEO task cannot be done because of so many variables involved in SEO.
- The only absolute is that without SEO a marketing campaign is doomed to fail.
From the article:
It’s the unexpected and unknown variability in the world that leads to successes and failures, that allows for someone or something to stand head and shoulders above the crowd. That’s why we as SEOs are here, to help our clients rise above that mediocrity. The lack of certainty is a hard message to sell to our clients, but that’s the honest, real world truth.
