- The result of a Kickstarter campaign, mobile antivirus software firm Bluepoint Security's router-like AdTrap box blocks all ads to any device it's connected to via WiFi.
- Most previous ad blockers were external software or browser plug-ins, meaning they were limited to the device or browser they were installed on; AdTrap blocks all ads to any device that hooks up to it via WiFi, allowing all devices in a home or office to block ads.
- A set-it-and-forget-it ad blocking box is a scary thing for marketers, but AdTrap hopes to develop relationships with advertisers and to eventually allows users to choose which ads reach their devices.
From the article:
"In effect, this type of collaboration would mean consumers seeing ads from only one network or publisher to the exclusion of all others. If it does gain traction among consumers, it could cause problems for the online ad business, with or without the opt-in system."