Dive Summary:

• Although the countless of pages on Reddit make the social tool a bit overwhelming, using it to promote your website can drive tremendous traffic to your content.
• Participating in Reddit allows your brand to be a part of the conversation, giving you the benefit of virtual word-of-mouth.
• Engaging with Reddit posts is likely to increase your inbound links, upping your site's SEO value.

From the article:

Reddit can be a marketer’s dream, or their worst nightmare – depending solely on their company’s intent and approach. But most businesses cannot resist the urge to post on the popular social media platform, which is currently receiving 20mm unique visitors per month. Fortunately for those debating whether or not to leverage Reddit for their advantage...