- Toshiba's B2B side — Toshiba America Business Solutions, or TAB — is pushing a new campaign to help shed its image as only a printer and copier business.
- The effort is tied together by the slogan "Together Information," focusing on TAB's technology and services like document and data management.
- The campaign will start with print efforts in various trade publications, and TAB will also create a campaign-specific website alongside its social media efforts.
One of the hardest things to do is shed an image that a brand already has. Toshiba may have a rough road ahead, but seems to have some solid ideas on how to bring attention to its wider range of B2B offerings. Focusing on the service solutions side of the business should help.