Dive Summary:
- Facebook on Monday announced two new tools giving TV networks and news sites access to audience data: Public Feed API and Keyword Insights API.
- The Public Feed API displays all public posts mentioning a specific word in real time, while the Keyword Insights API gathers posts mentioning a specific word and produces anonymous statistics regarding age, location and gender of the posters.
- CNN, NBC, Sky TV, BuzzFeed, The Guardian, Slate and social media analytics firm Mass Relevance are getting access to the tools before anyone else, and the new insight may make Facebook posts as compelling to these outlets as those from rival network Twitter.
From the article:
... Facebook claims that between 88 and 100 million Americans log onto the site between the hours of 8 PM and 11 PM. "Over nine million people talked about the VMAs on Facebook," says Justin Osofsky, VP of media partnerships at Facebook. "We wanted to give our broadcast partners a better picture of what's going on." ...
