- Twitter introduced a new feature this week dubbed "retweet with comment" that embeds the original tweet and allows users more room for comment.
- With the original tweet embedded, the reply or comment now has 116 characters available—a feature that could allow for increased engagement and better conversation.
- In the iOS app—the Android version is coming soon—the "quote tweet" button will no longer populate the original tweet within the composition box, but rather display the original tweet as a Twitter card.
Twitter users and brands should be ecstatic with the new 116 characters available from this feature. Previously, the only way to allow for a sizable amount of room was to reply to the tweet—a function that opened up communication between just the two parties mentioned. The new retweet function will allow for public commentary and extended engagement that hasn't been possible before.