- Twitter announced Wednesday the release of a website tag that will allow advertisers to retarget within their Twitter ad account.
- The new feature eliminates the need for a third-party retargeting service within Twitter.
- Twitter will still support all of the third-party services, but advertisers can now choose not to use them.
The news from Twitter will likely make some advertisers happy and is certain to make some third-party retargeting services upset. As we've seen with things like programmatic, there are some firms that just prefer to handle things internally.