- Twitter has now opened in-stream, one-click video ads — a product that was previously only available to Amplify partners — to all advertisers .
- Prior to the change, video ads would only appear as links rather than being visible and playable in-stream.
- Advertisers have been circumventing the systems by posting Vine videos, but were then limited to six-second spots.
A video that appears in-stream and is playable with one click has a serious advantage over a video sitting at the end of a link on Twitter. That's why it's fantastic that the social network has expanded one-click videos to all advertisers. It should be fun to watch what brands come up with for in-stream video ads.