- According to sources close to the deal, Twitter is speeding up its plans to release autoplay video ads -- an idea the social platform has been toying with since last year.
- Twitter has been testing two versions of autoplay videos -- one that automatically plays a 6-second loop of the ad as a preview and another that automatically plays the entirety of the video ad.
- The autoplay video ads -- expected to launch by the end of June -- will be supported by the recent deal Twitter struck to utilize Google data in ad targeting.
If Twitter really wants to compete with Facebook for ad dollars, it has to launch autoplay videos. Facebook just announced it has hit 4 billion daily video views -- up from 1 billion just in September -- that can be mostly attributed to the autoplay feature. Marketers are asking for autoplay, so its time for Twitter to deliver.