Dive Brief:

• Twitter is expected to unveil a 'buy' button within tweets later this year, meaning users will literally be able to make purchases from a tweet.
• Once a shopper hits 'buy,' they will be able to put in payment and shipping information without even leaving the social media site.
• To make this happen, Twitter has teamed up with payment startup Stripe—a company known for its ease of setup.

Dive Insight:

This could be huge news for social media marketers who haven't found a sweet spot yet with Twitter. Sources said that businesses that have been wanting to sell their products on Twitter have already been asked to sign up for Stripe. An official launch is supposed to happen during this holiday season, a time of year that will definitely determine just how in demand this 'buy' button will be.