DIVE summary:

• Twitter and Buddy Media have announced an age verification system in order to follow adult brands
• The system is particularly useful to alcohol brands, with Jim Beam, Jack Daniels and MillerCoors testing the system over the past month.
• If the user wants to follow a brand with age verification, they receive a direct message asking them to enter their age.
• Andrea Javor, a digital exec for Jim Beam, said, "...Now that we have this, I think you will see a lot more activity from us across all of our brands."

From the article:

Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been testing the feature over the last month, and other brands can now sign up to employ the feature. When users attempt to follow a liquor, beer or wine brand on the social site, they will automatically receive a direct message on Twitter from the company, directing them to an age screening page. If they give an age that meets the requirement of their local drinking law, the consumers will be able to follow alcohol bra...