- According to predictions from Group M —the worldwide media buying arm of WPP— the U.K. is on track to be the first country to spend more than 50% of ad dollars on digital.
- Online spend is set to grow 12.7% to £8B—meaning that more than £1 in every £2 will be going to digital.
- British consumers have rapidly embraced online shopping and mobile device use spending more per head online than any other country.
As expected, the advertising dollars will follow the spending and that's what happening in the U.K. Online spending, and activity in general, is moving to a digital world. The trend is undoubtedly going to reach other countries, the U.S. included, in the coming year.