Austin, Texas—Digital audience measurement company Umbel Corp., based here, and predictive analytics company InsightsOne.com gained their first infusions of venture funding.
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Courtesy of Urban Outfitters
Deep DiveHow Gen Z is reshaping holiday marketing — and what brands can do about it
The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
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With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
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