- Unilever has launched a formal global digital agency review with the help of MediaLink.
- The consumer packaged goods giant plans to revamp its roster across brands and digital practices including creative, web development, online marketing, mobile, social, and data and analytics.
- Both incumbents and non-incumbents will be invited to present in August to start a long review process that is expected to last until the end of the year.
Unilever has been revamping its U.S. roster this year and has put in efforts to streamline its agency selection process. The global digital agency review is just an extension of those efforts that expands beyond the U.S. and affects brands across the corporation.