Dive summary:

In the September issue of Fast Company features a Social Media Roadmap.  As a lead in to that feature, they have gathered some of its users favorite social media rules.

• "Stop & Ask: Would an ACTUAL person talk that way?" - @heyitsnoah
• "If all you do is respond to complaints, that's all people will send you." - @lebrun
• "People would rather talk to 'Comcast Melissa' than 'Comcast'." - @kipwetzel
• "Solve problems for people who talk about you, even if they don't address you." - @HiltonWorldwide
• "Desktop is conquered territory. Mobile is the battlefield." - @boughb
• "Have a crisis plan." - @Ekaterina
• "Think past vanity metrics like followers." - @ZacMoffatt
• "Forget individuals. You're creating content that encourages groups to form." - @peretti

From the article:

As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media's savviest users about their best practices. Use this guide to share their rules, then add yours, and we'll keep charting a course through this rocky terrain.