Dive summary:
- Data from comScore Video Metrix showed that video ad views hit a record high in June at 20 billion; that's up from 15. 8 billion in May.
- The overall video views were 44 billion, meaning 31% of all video views were of video ads—compared to 29.7% in May.
- The number one viewed video ad was "Usher's 'Looking for Myself' Presented by Samsung."
From the article:
"In June, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 158.3 million unique viewers, followed by Facebook with 61.6 million, AOL with 51 million, and VEVO with 49.3 million. More than 44 billion video content views occurred during June, with Google sites generating the highest number at nearly 15.7 billion, followed by AOL with 775 million and Facebook with 730 million."