- Samsung is using a Hollywood hook to draw attention to its virtual reality headset at CES this week.
- 21st Century Fox has crafted a clip for the film "Wild," while HBO has put together a clip for its series Game of Thrones.
- According to a report from MarketsandMarkets, the virtual reality market is expected to grow to $1.06 billion by 2018.
Virtual reality is still in its infancy, so it's hard to tell where the industry will go in the future. Other brands have already dipped their toe into the world of virtual reality marketing—but with both Hollywood and Samsung into the mix, it is likely to only get more advanced and more mainstream. CES attendees will find the booth enticing—a step into the future of sorts. Marketers across the board should keep virtual reality in their sights this year.