Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you’re measuring up in the eyes of your customers. You never want to assume you know how your target market (30 to 45 year old working mothers, for example) feels about what you’re doing, especially since it’s so easy to ask them yourself. The good news for marketers, whether you’re working at a big company or a small startup, is … Continue reading →