- With the rollout of iOS7 on Wednesday, Apple's mobile devices are sporting some new location-based features that marketers should be aware of.
- AirDrop, a feature for sharing content over Wi-Fi, is now available for mobile, allowing marketers to easily distribute content to iOS users specifically in event or kiosk settings.
- The addition of iBeacon to iOS7 allows marketers with physical locations, particularly retailers, to find customers needing help, provide better offers and send content via Bluetooth using devices placed around the location.
From the article:
"The reason why this new feature [AirDrop] is key for marketers is that in store locations and at events or temporary kiosks, brands now have a frictionless way to distribute content to customers and prospects alike.
In the case of a company like Michaels Stores [client], it’s now possible for store associates to share lists for crafts projects, in-store maps, coupons or even light, 'how to' videos. Restaurant chains like McDonald’s or Applebee’s can offer virtual games to kids, nutritional guides to parents or even run in-location surveys (customers would just need to share back upon completion)."