Today, a week after Yahoo announced layoffs of 2,000, CEO Scott Thompson articulated the seeds of a new vision for Yahoo along with a streamlined organizational chart in a staff memo and company-wide meeting.
He also announced an interim CMO, former Young & Rubicam exec Penny Baldwin, who replaces Elisa Steele. On the ad-sales side, Rich Riley, the former head of Yahoo's operations in Europe, the Middle East and Africa, will assume the new role of head of Americas. Wayne Powers, head of North American sales, will report to Mr. Riley, Ad Age has learned; Mr. Powers previously reported to former Executive VP-Americas Ross Levinsohn.
Beginning May 1, the company will organize around three groups: consumer, regions, and technology, according to the memo. The regions group is essentially Yahoo's ad-sales operations.
