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Editors' picks

Courtesy of Nike

Deep Dive

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

By Peter Adams and Chris Kelly • Feb. 10, 2025
E.l.f. Cosmetics/Oberland

Deep Dive

Inclusive marketing ‘in paralysis’: How brands can reject the standstill

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation during the end-of-year period.

By Jessica Hammers • Oct. 27, 2025

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Why Hollister made a music video instead of a traditional ad campaign

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