- Yahoo is shutting down Right Media, which will eliminate access from all third parties and non-Yahoo sites.
- After the 2007 acquisition, Right Media exchange has started to dim due to lack of attention from Yahoo—recently acquired Flurry will be filling in the space Right Media will leave.
- Without Right Media, Yahoo will return focus to Yahoo Ad Exchange and premium inventory.
CEO Marissa Mayer has made it clear that premium inventory would be a priority for Yahoo for some time. Flurry— with its focus on mobile— should be a sufficient cause to throw attention into. Yahoo has been criticized recently for having its hand in too many things, so a shutdown of Right Media might allow for better focus moving forward.