Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard, generally available today, provides a consolidated view of a business’s marketing results and reputation.
Tom Byun, general manager, Yahoo Small Business, said the company has almost 10 million small business users of products including Yahoo Finance and mail, as well as "intendeds." "This is a very proven, long-standing business that's also highly profitable," Byun said. "We're now taking it beyond web hosting to, 'How can you help me grow my business and manage it day-to-day?' "
The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site traffic analysis.