Dive Brief:
- Ed Ney, former CEO and board member for Young & Rubicam, passed away Tuesday at the age of 88.
- Ney was responsible for Y&R acquiring specialist shops to help move past traditional advertising that collectively became known as the Young & Rubicam Group.
- Ney believed providing clients "the whole egg" of integrated marketing to clients, hence the acquisition of multiple specialist shops.
Dive Insight:
Ney was one of the first to understand the power of agency brands and the value of teaming them up. His vision of offering "the whole egg" was something other agencies began to follow. Even into his later years, he served on boards and attended conferences sharing his magnetic personality. Ney's presence will surely be missed in the industry, but his ideas will live on.
