Dive summary:
- Facebook and Zynga restructure their deal to allow Zynga to launch games on other platforms and use non-Facebook payments and ads on Zynga.com.
- Zynga had only accounted for 7% of Facebook revenue through October of this year, which is down from 12% in 2011.
- Zynga will no longer get early access to Facebook beta marketing products.
From the article:
... Zynga’s statement said it wanted to renegotiate the terms in a quest for flexibility. That could just be spin, though. Facebook may have wanted to un-anchor itself from a sinking ship and appear more fair to the rest of its developer ecosystem. ...