Empyr’s growing partner network now includes Coupons.com, LivingSocial, Microsoft and Swagbucks
SAN DIEGO, Calif. (Oct. 13, 2016) – Empyr, the fast-growing online-to-offline (O2O) marketing platform, today announced Coupons.com, LivingSocial, Microsoft and Swagbucks have joined its rapidly growing partner network, which has contributed to the company’s 506 percent revenue growth this past quarter.
Being able to show attribution from when a consumer sees an offer online to when they make an in-store purchase has remained one of the largest unsolved opportunities on the web. Empyr has closed this loop through partnering with the major credit card associations to capture qualified in-store purchases in real-time. This eliminates the need for coupons, vouchers and loyalty cards.
Empyr uses this offline purchase data as the foundation for its platform, but there’s more to Empyr than just data. It also has contracted with thousands of offline businesses like restaurants and retail stores that have agreed to provide in-store offers, such as 10% cash-back and have also agreed to pay a bounty for any website or app that sends them a consumer who makes a purchase. Websites and apps use Empyr’s API to display these offers and earn a commission from every qualified purchase.
Most websites and apps have tapped into online monetization tactics like CPC and CPM but very few have capitalized on online-to-offline (O2O) because of the challenges with capturing offline purchase data and developing a critical mass of offline advertisers. Empyr’s card linked offers platform solves both of these issues and is quickly becoming the go-to option for generating revenue from offline commerce.
O2O Marketing Solutions Built in Partnership with Empyr
LivingSocial’s Restaurants Plus - https://www.livingsocial.com/restaurants-plus-rewards
Coupons.com’s Card Linked Offers - https://www.coupons.com/card-linked-offers/
Swagbucks’ Local App - http://blog.swagbucks.com/2016/03/introducing-swagbucks-local.html
Microsoft’s Earn - https://earn.microsoft.com/
“The addition of these four large partners, each with tens of millions of MAUs, will further accelerate the overall growth and impact of our platform for all participants,” said Jon Carder, cofounder and CEO of Empyr. “Every website and app with a consumer audience can work with Empyr to generate a new revenue stream. This is just the beginning and it’s incredibly exciting.”
About Empyr
Empyr powers online-to-offline (O2O) marketing programs for some of the world’s largest websites and apps. Empyr’s direct integrations with all three leading credit card associations, including Visa® and MasterCard®, enable real-time tracking of offline transactions, closing the loop in online-to-offline marketing attribution. Now online consumers can earn cash back at offline merchants such as restaurants and retail stores, in a frictionless way, simply by paying with a debit or credit card. For each in-store sale, the offline merchant pays a fee which is shared with the website or app that referred the customer. Websites and apps influence over $3 trillion in offline commerce each year in the US, representing a significant revenue opportunity. Empyr’s growing network of partners currently includes Microsoft, LivingSocial, Coupons.com, Swagbucks and over 1,500 other websites and apps. Learn more at http://www.empyr.com.