3/28/2017 – Dallas, TX Photomadic, a Dallas-based startup offering photo marketing solutions for brands announces the launch of their newest product, Wave - a high-tech digital photo booth designed for retail stores.  Wave produces animated gifs similar to Instagram’s popular Boomerang feature, and lets users instantly share the branded gifs to social media. The kiosk uses a built-in iPad app that can be fully managed by Photomadic’s cloud-based dashboard, allowing customers to easily change campaign settings, measure results, and access lead capture data in real time. Photomadic sells Wave as a stand-alone kiosk, or they can deploy the app for custom installments.

Wave was designed with specific features that help it perform well in retail environments such as its dual screens for advertisements or promotions, and it’s MailChimp integration for easy coupon delivery. But the real value is its ability to combine an in-store experience with the brand’s digital content marketing.  With in-store experiences proving to be an important factor in customer loyalty and positively associated UGC continuing to be the most valuable media for brands  - it’s easy to see why Photomadic’s innovative product is becoming an experiential necessity for major retail stores.   

Tyler Williams, Founder and CEO of Photomadic, believes that it’s more important than ever for brands to strive for authentic relationships with their customers.  “Consumers are smart, and they can immediately tell when a brand isn’t being authentic. By mixing real life experiences with digital content, we are helping brands connect with consumers in new ways that resonate with their audience.”

Some of the ways that Wave’s customization abilities allow brands to gain organic exposure is by specifically tailoring artwork, social sharing captions, emails, and even full vinyl kiosk wraps to fit their unique campaign objectives. By placing trackable links into the photo delivery email and web gallery, brands are able to drive traffic to the web pages that matter most to their campaign. With Photomadic’s proprietary dashboard you’ll have quick access to this customization, plus detailed data and insights into the number of shares and social impressions- all in one place. The dashboard makes it easy to view performance on all of your social experiences while organizing generated leads in an easy-to-download format.  

“We believe that if we keep experiences at the heart of what we do, and we leverage technology and visual media to help brands be successful in their marketing efforts, we will be able to revolutionize the way brands connect with people through experiences”, says Tyler. Given the growing interest in experiential marketing, Photomadic seems to be on the leading edge of bridging the gap between consumers and brands in a unique and interactive way.

Photomadic, founded in 2012, is dedicated to delivering innovative ways for brands to leverage visual content from any location in the world. Over the years, Photomadic has evolved from the first ever photo booth designed for social media, to a platform that is capable of capturing, collecting, measuring, and viewing any kind of branded visual content you can imagine. To find out more about Photomadic and Wave visit our site.

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Here is a link to some images of Wave and our Photomadic Dashboard, mentioned in the release above.  

https://photomadic.box.com/s/hwb5do99cj95dh7wqeie9qtcfe6ebr93

Thank you for your time and energy, and I look forward to hearing back from you.

Cheers,

Tyler Williams
214-422-2802
[email protected]