ADVERTISING AGENCY RUPTURE SIGNS WITH SONY MUSIC‎ FRANCE   Founded by Alexandre Sap (former Havas Worldwide executive), Rupture, a vanguard structure sheltering a new music label, a network or independent vinyl record stores and a leading edge advertising agency closed today an exclusive distribution agreement with Sony Music for France and the Orchard for the rest of the World.‎ Rupture Records will operate from Paris and New York, sharing the same offices than the eponymous agencies. The Parisian Rupture vinyl record store is already a success. The place is already the epicenter of epicenter of coolness in Paris. Two others Rupture stores will open in New York and Los Angeles in the summer.‎ First signatures includes projects from Canadian folk singer Alejandra Ribera, Human, the solo project from the lead singer of British band Grand National, the new album from Chris Stills, the solo album from Donald Cumming, leader of New York band The Virgins and last but not least, an extraordinary collaboration between Tunisian artist Mounir Troudi and legendary U2 producer Brian Eno.‎ ‎ The company will be lead by Alexandre Sap. Rupture being at the roundabout of all his past experiences, Alexandre will have the opportunity to maximize his own history: founder of music label Recall (he signed many Artists including The Servant, Jehro, Thomas Dydahl,‎ Grand National, Mylo, Robots in Disguise, Fires Of Rome ‎and Dan Black)‎ of the Agency The Hours, then Forward. The Hours was first music label ever to have been integrated in a worldwide network of communication agencies, Havas. The Hours then became an hybrid agency combining music and marketing. Forward, a marketing agency has been the pioneer of Cultural communication. Over the past 15 years, Alexandre Sap has developed many global campaigns for the most prestigious brands in the world such as Bally, Cartier, Hermès, Dom Perignon, Fendi, Mumm, Martell, Perrier-Jouët, Absolut Elyx, Estée Lauder, Swaroski, LVMH, Chanel, Hublot, DKNY, Tommy Hilfiger, and Galeries Lafayette.‎ He signed collaboration with Artists like Jay Z for Hublot, Lady Gaga for michael Kors, Lou Reed, Marion Cotillard or Phoenix for Cartier, the Ting Tings for Tommy Hilfiger or J Cole with Bally. "I decided to call our agency Rupture because we need to completely rethink current short term development politics for bands and labels we gonna develop for the next years. What short term profitability diktats and those new instantaneousness trends show is in fact a lack of substance.  Rupture is a new dawn for modernity, we gonna give a soul to our structures, free them from the shackle of time and imagine a world where the mots profitable and successful companies are those who have valued beauty and goodness. We stand up for a slow revolution, and in this battle we need to identify all the weak signals and federate public speeches to make it powerful and fill it with our values audacity, agility and ambition. Slow is fast it's what Rupture stands for. » says Alexandre Sap‎ About Rupture  ‎ Rupture create long term myths for high end brands operating in the fast moving world.‎ Rupture is an agency specialized in branding intelligence and eventful content communications for High Added Value brands. Rupture leans on an international network of marketing experts eager to gather all creative resources to capture weak signals, for the good of brands. ‎ Rupture is also a 360 music label, dedicated to emerging artists distributed by Sony Music. Rupture is network of independent vinyl record stores‎ www.rupture.tv ‎