Austin, Texas – June 20, 2017 – Markerly, an award-winning influencer marketing technology partner and platform, announced today the general availability of its new ‘influencer network as a service’ providing brands and agencies looking to take the next step in their influencer marketing programs complete ownership of their data and influencer relationships by building and managing branded influencer communities.
Markerly’s influencer network as a service offering – which evolved from the company’s existing network-building and management capabilities – will allow marketers to save time and resources by streamlining workflow and providing next-generation data warehousing. The entirely inclusive service empowers brands with:
- Full control over communications, pricing and contracts
- Elimination of hidden fees
- Simplified payment tracking
- Complete ownership of data
- Turn-key management, training, and on-site workshops
The service features two new components with enhanced functionality – Discover and Streamline – providing ease and efficiency to brands looking to build, manage and analyze their own influencer networks. The service consolidates all aspects of an influencer campaign –ranging from communication to content creation to payments – into one centralized, easy-to-use platform for total control.
Discover is designed to give brands full access to the most relevant and impactful influencers by using proprietary search technology. Through this component, brands can identify which influencers are best suited for individual campaigns in a completely unrestricted fashion.
The enhanced search functionality enables highly focused filters to be applied, allowing for brands to hone in on specific characteristics that they require their influencers to have before broadening their scope. The search can be filtered by category, engagement, reach, keywords, location, and social media platform, to ensure that brands are connecting with and activating influencers that fit within the brand’s ethos.
The Streamline component is meant to consolidate all information, communication and data. Enhanced capabilities include new CRM functionality, which provides an in-depth understanding of campaign audiences including location, demographics, etc. Simultaneously, the company has included its standard tracking and real-time reporting capabilities to ensure brands can collect valuable data regarding influencer activity and engagement.
“Influencer marketing has grown exponentially over the last few years and with that has come a variety of demands as brands and agencies devote more budget to these efforts. Our clients have indicated that they want more control over the content and data to ensure the best return on their investment possible,” says Sarah Ware, CEO of Markerly. “While we continue to help our clients develop these networks and manage campaigns for long-term success, the addition of our new influencer network as a service offering will provide brands who are looking to scale the creation of branded influencer communities the opportunity to do so in a simplified way. We’ve made it easier than ever for brands to take their influencer marketing programs to the next level, streamlining the process and providing a more transparent and long-term approach to influencer marketing.”
For additional information, please visit http://www.markerly.com/
Markerly is an award-winning influencer marketing technology partner focusing on identification and tracking for the world’s largest brands. Through its innovative technology platform, Markerly provides full-service campaign management, and also enables branded influencer network creation for brands and agencies that are ready to implement influencer strategies that are more long-term in nature. These sponsored relationships inspire interest, produce measureable lifts in organic brand mentions, and ultimately drive purchases. For more information, please visit www.markerly.com.
FischTank Marketing and PR