yellowHEAD, a leader in performance-based solutions that specializes in paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), announces the launch of its proprietary technology Alison, which uses machine learning to enable brands to predict campaign performance.
Engineered by the top university math professors, Alison adds the power and scale of machine learning to yellowHEAD’s holistic approach that combines paid and organic solutions. With Alison, yellowHEAD experts can take actions to optimize campaigns based on predicted results across various ad platforms (including Facebook, Google and more). This gives advertisers the ability to uncover previously inaccessible insights and minimize advertising budget waste.
Alison analyses over 70 parameters and draws actionable conclusions, based on millions of historical data points, using an advanced machine learning model. An intelligent subsystem constantly analyzes the accuracy of the results predicted and teaches itself how to improve based on previous experience. With a broad range of clients and products, as well as cross-platform and full funnel insights, Alison’s prediction is already delivering impressive results. yellowHEAD is using Alison to predict campaign performance for companies such as Playtika, Zynga, Gett, Liveperson, Scientific Games and more.
“Since the inception of yellowHEAD, our solutions have been driven by the vision of full-funnel impact, understanding the user behaviour from the first impression of an ad all the way to becoming a top-value user. It demands continuously refined methodology, data-driven automation, and persistent innovation. The age of artificial intelligence is already here, marking the next generation of mobile advertising, and we’re happy to be a part of it,” said Gal Bar, Co-Founder and Co-CEO of yellowHEAD. “I have confidence that Alison will move the needle in the advertising space. This technology is a strategical supplement to our holistic solutions implementing the company’s vision of full-funnel measurement and lifetime value (LTV) prediction modeling. And we will continue to further intensify our technological development to better understand and predict the user journey from an ad click throughout the entire lifetime in the app.”
About yellowHEAD
Founded in 2013, yellowHEAD is a market leader and top marketing partner of many of the biggest advertisers in the world, including Tinder, WeWork, Playtika, Product Madness, League of Legends and more.
The company offers a holistic approach that combines fully-managed paid and organic solutions based on top UA, ASO & SEO methodologies and predictive technology to help advertisers efficiently grow on a global scale.
For more information, visit https://yellowheadinc.com/ or email [email protected].