SAMBAZON TAPS MISTRESS MARKET LEADING AÇAÍ MAKER NAMES CREATIVE AGENCY OF RECORD
Mistress to Unleash Amazon Energy and Other Top Açaí Products
LOS ANGELES, SEPTEMBER 19, 2017 - Mistress, the full-service independent creative agency based here, has been named creative agency of record for Sambazon, the industry pioneer and market leader in the frozen açaí berry category.
Mistress’s remit is to bring brand awareness of the Sambazon brand to açaí loving consumers and new adopters, beginning with a focus on the college-age segment, Millennials and Gen Z consumers. The agency will be using its branding expertise to better define the core attributes of the brand, developing an organic and compelling campaign set to launch in early January 2018. The media mix will focus on social, digital, and experiential in order to tell the brand’s social enterprise story.
“Sambazon is a revolutionary, disruptive brand that continues to shake things up in the açaí marketplace,” said Blake E. Marquis, Executive Creative Director at Mistress. “We’re excited and honored to be working with them. The brand is ethically sourced, dedicated to creating a superior product while staying committed to saving the Amazon Rainforest. At Mistress, we believe this is the sine qua non brand in the category; their products and processes are good for consumers in more ways than one.”
"I’ve been both a consumer and fan of the brand since 2004 when I was first introduced to Sambazon through Brazilian Jiu Jitsu,” said Christian Jacobsen, Executive Strategy Director at Mistress. “Since then it’s always been on my list of brands I’d like to work on and I’m happy we at Mistress will play a part in Sambazon’s story forward.”
Based in Los Angeles, California, Mistress is an internationally awarded, full-service creative agency that applies the rigorous thinking behind traditional brand building to the pace and demands of modern media culture. The results are integrated brand campaigns, world record-setting activations, social movements, online societies, influencer campaigns and ads-as- earned-media- stunts. With deep category experience in sports, beverages and entertainment, Mistress seeks to invigorate brands, the marketers that work on them and the consumers that experience them. The agency has been awarded at Cannes, One Show, Shortys, Clios, LIA, D&AD, Andy, A-List Hollywood, PromaxDBA and Game Marketing Awards. Mistress was 2016 PromaxDBA North American Agency of the Year and 2011 Adage Small Agency of the Year.
Sambazon is the first to bring açaí to the US and remains the only certified organic and fair trade açaí company in the world, launching in 1999. Sambazon products are Fair Trade, USDA organic, non-GMO and include superfruit packs, frozen sorbet, Amazon Energy drinks, fresh juices and açaí powder. The brand harvests açaí fruit through sustainable management in the Brazilian Amazon forest. Sambazon products are sold primarily through top retail grocers such as Vons, Whole Foods and Costco, and a leading provider of food service and at several top universities