New York, NY – January 16, 2018 – Brand industry expert Allen Adamson, former Chairman of Landor, and David Camp, former top marketing executive at Amazon, Microsoft and BlackBerry, announce the launch of Metaforce, a disruptive boutique, marketing and product consultancy that combines the best aspects of management consulting,  product and marketing strategy, and marcom leadership without the dysfunction that typifies most agencies and consultancies in the marketing industry.  Metaforce is comprised of best in class, partner-level executives only— all with deep operating company experience across a spectrum of disciplines, from product and brand strategy, to customer segmentation and go-to-market strategies, from customer experience to big data and digital transformation, from storytelling to CRM. 

Other Metaforce partners include Brad Golden, Kate Greer, Jerry Howard, Giovanna Blackston Keren, Andrew Salzman, Steve Silver and Chip Walker. 

Adamson, Co-Founder and Managing Partner of Metaforce, explains, “Metaforce was established with several partners, all distinguished by decades of deep industry expertise, with great depth in two critical areas: identifying relevant growth strategies, and bringing these strategies to life in breakthrough fashion.” He adds, “The critical difference between Metaforce and other firms is we deliver both the strategy ​​and the ​​execution, and we are comprised of senior partners only, with operating company experience rather than consulting only experience.”

David Camp, Co-founder and Managing Partner of Metaforce says, “For over two decades while managing agencies and consultants as an operating company marketing leader, I’ve been struck by how dysfunctional most agency models remain.  They are slow, rigid and bloated; they look at the world through the narrow lens of their own capabilities, and most consultants know only what they’ve learned as career consultants.  I’ve always wanted a marketing partner who’s walked ten miles in my shoes, with a group of multi-disciplinary experts that operates like a special forces team.  This is what we’ve created in Metaforce.”

Unlike traditional firms, Metaforce takes a domain-agnostic approach to marketing challenges. With a multidisciplinary team, Metaforce identifies the right strategies yielding the highest returns. Once determining the best strategy, Metaforce partners, each industry experts in their fields, pivot to help clients brilliantly activate customer experiences in market.

Prior to Metaforce, Allen was Chairman, North America of Landor, the leading global branding firm. Allen partnered with a wide array of iconic businesses, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon.  Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he  also held senior management positions at DMB&B and started his career at Ogilvy & Mather. Allen is the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World.

Camp brings over 25 years of experience as a Fortune 500 marketing executive, entrepreneur and innovator to Metaforce.  He has deep expertise in business and brand strategy, product management, performance marketing, digital marketing, social media, CRM, and advertising and media strategy.   Previously, David was head of marketing at Amazon Wireless, with executive responsibility for all marketing across Amazon’s retail business in the mobile industry. David also served as Global Vice President of Marketing at BlackBerry, responsible for all marketing across disciplines, EVP Business& Marketing Strategy at Publicis Group, and head of global marketing for Windows at Microsoft.

Metaforce partners have worked with, and within, many of the world’s premier businesses including Amazon, AMEX, BlackBerry, Coca Cola, Goldman Sachs, Google, HP, Johnson & Johnson, Microsoft, Oracle, P&G, and Verizon, among others.

For more information visit Metaforce at www.metaforce.co

Contact:  Valerie Silverman Kerr, VSK Public Relations, [email protected], 914-806-6647