The 3rd edition of Applause, the largest app marketing and mobile growth congress held in Spain, comes back on Friday 1st of June 2018 at the W Barcelona hotel.
The conference will gather together around 300 app marketing professionals from all around the world who will show us the last app marketing and business trends.
Barcelona (Spain), April 2018. - For the third consecutive year, Applause returns on Friday 1st of June at the W Barcelona hotel. Applause is organised by PickASO, the first app marketing agency in Spain; TheTool, the ASO tool and AppsFlyer, the world’s leading attribution tracker.
One more year, Applause will be the meeting point for 300 professionals and companies dedicated to the mobile applications industry all around the world. During the day, experts in application marketing will give us interesting insights in how to create successful strategies, organic and non-organic based on advertising campaigns through conferences, round tables and workshops.
Besides sharing the latest trends and news about the marketing of mobile applications, the congress is also focused on generating business alliances among its assistants and highlights the relevance of the sector in the global economy.
In 2016 the business of mobile applications achieved a revenue of 1.3 trillion dollars and, according to App Annie, it will reach a 6.3 trillion dollars revenue in 2021. In addition, apps have become a generator of employment. The Progressive Policy Institute estimates that more than 1.6 million jobs have been created in the European Union in this sector, a figure similar to that of the United States.
The economic data from the industry of mobile applications guarantees that the sector enjoys an enviable health. For this reason, Applause has become the reference event for Spanish mobile application marketing professionals and one of the most outstanding on the international scene.
At Applause will participate leading companies and speakers in the industry such as: Javier Castro, Head of EMEA Gaming at Google; Guy Uziely, Spanish Markets Lead & Senior Success Manager at AppsFlyer; Moshe Vaknin, CEO at YouAppi; Kobi Edelstein, Vice President of Advertising at Appnext; Luca Giacomel, Data Scientist at Bending Spoons; Ivy Yu, Head of United States & Latam at Yeahmobi; Xavier Bourlard, SVP Global Business Development at Headway; Patrick Kane, CEO at Priori Data; Ekaterina Petranova, Marketing Manager at Rocket Internet; Moritz Daan, Partner and co-fundador of Phiture; Daniel Peris, CEO and co-founder of TheTool and PickASO; Antti Paikkala, User Acquisition Manager at Small Giant Games; Peggy Anne Salz, founder of MobileGroove; Jonathan Raveh, Director of Monetization and Strategic Partnerships at Neura; Peter Fodor, CEO and founder of AppAgent; Víctor Momparler, performance Marketing Manager at Just Eat Spain; Gaela le Janne, CRM Manager at Wallapop; Thomas Petit, Growth Team Member at 8fit; Gessica Bicego, Director of Performance Marketing at Blinkist; Roberto Sbrolla, Online Marketing Manager B2C at InfoJobs, among others.
The third edition of Applause has been possible thanks to the sponsorship of YouAppi, Priori Data, InfoJobs, Appnext, Yeahmobi, Smart Notifications, Cool Tabs and Headway. The conference also counts with the support of accelerators, associations and other events as Wayra Spain, Mobile Marketing Association Spain, Experience Fighters from Tribal Worldwide, Women In Mobile, Mobile World Capital, Applepies, Geek Girls, Grupo Billingham, Talent Garden and Marco Estil. Also as a media partners: PuroMarketing, Marketing Directo, Marketing4Commerce, Andro4All, iPadizate, Trecebits, Applicantes, wwwhatsnew, MobileFirms and AppFutura.
About PickASO and TheTool
PickASO is the first App Marketing and App Store Optimization (ASO) agency in Spain. The agency was born in December 2013 in Barcelona as an App Marketing solution for companies, developers and agencies, led by its founders Daniel Peris, Co-Founder & CEO and Miriam Peláez, Co-Founder & CMO. PickASO has a workforce of 18 employees distributed in the central offices in Barcelona and in the delegations of Valencia and Madrid. Since its creation, PickASO has opted for innovation and technology development. As a result of this clear objective, the agency launches in 2017 TheTool, the first ASO Performance-Based tool in the market, 100% developed in our country. More information: pickaso.com / thetool.io
Contact
Emma Olivero
PickASO - Comms & Event Manager
+34 936 31 37 36