Yodel Mobile set out to offer a non-profit organisation twelve months of free support, from their experts, as part of their charity app marketing initiative.
With smartphones becoming more widespread and app usage increasing at a rapid rate, there is the opportunity for charities to offer accessible, engaging and educational experiences for users. With an understanding that executing an effective app marketing strategy is demanding on resources, Yodel Mobile launched its charity app marketing initiative to help a chosen charity exceed in the mobile space, for free.
The app consultancy is now pleased to announce that they will be partnering up with Breast Cancer Care to provide their Fit to Market app programme for the charity’s BECCA app.
The Yodel Mobile team spent several months deliberating over submissions from some incredible charities and came to the final decision to partner up with Breast Cancer Care. The BECCA app is central to the wider organisation and Yodel Mobile were especially impressed by the team’s great ambitions, aiming to offer support for those who are adapting to life after breast cancer treatment, all around the world. The app is developed by healthcare professionals and people who have had a primary breast cancer diagnosis. The app offers information, guidance and tips through bite-sized flashcards on topics like exercise, diet and managing side effects of treatment. Delivering articles on everything from well-being and mindfulness to peer-led advice, BECCA lets its users know they’re not alone.
David Crosby, Director of Services and Engagement at Breast Cancer Care, says: “It's great news that Yodel Mobile recognises the vital role that digital technology can play in managing the long-term effects of breast cancer. We're really delighted that they're working with us here at Breast Cancer Care to make BECCA’s unique support accessible to thousands more women as they adapt to life after the disease.
“For many women the end of treatment is the hardest part of breast cancer – damaged body confidence, extreme fatigue and constant fear about the cancer returning are just some of the debilitating effects the disease leaves behind. With around 691,000 people alive in the UK after a diagnosis of breast cancer, we want women to know they’re not alone and that BECCA has information, tips and inspiration to help them move forward and live well.”
Yodel Mobile is excited to work with BECCA on driving users who can really benefit from the app, by implementing their tried and tested ‘Fit to Market’ programme. The programme offers a holistic approach to app marketing with the aim of acquiring, engaging and retaining high-value organic users. This includes essential strategies such as organic discoverability, App Store Optimisation, app virality, onboarding, mCRM and A/B testing, which are all key in determining the success and growth of a product.
CEO and Co-Founder of Yodel Mobile, Mick Rigby, states: “The team at Breast Cancer Care are doing an incredible job with BECCA, helping those who can really benefit from their support. Yodel Mobile are providing their skills, expertise and passion for the app free of charge in order to make the app even more of a success. We are so happy to be able to spread the word, ensuring even more people know about the app and can benefit from it.”
The BECCA app can be downloaded from the App Store and on Google Play.
ABOUT YODEL MOBILE:
Yodel Mobile is an award winning, full-service, global app marketing consultancy. Their team of mobile and app marketing experts have worked with brands and apps, with mobile at the heart of their business, to acquire and build a meaningful relationship with downloaders, users and customers since 2007. For more information, visit www.yodelmobile.com, read the blog and follow them on Twitter or LinkedIn.
ABOUT BREAST CANCER CARE
Breast Cancer Care is the only specialist UK wide charity providing support for women, men, family and friends affected by breast cancer. We’ve been caring for them, supporting them, and campaigning on their behalf since 1973. Today, we continue to offer a unique range of support including reliable information, one-to-one support over the phone and online from nurses and people who’ve been there. We also offer local group support across the UK. From the moment someone notices something isn’t right, through to their treatment and beyond, we’re there to help people affected by breast cancer feel more in control. www.breastcancercare.org.uk