Chief Creative Officer in Los Angeles Office Is Elevated to Leadership Role as Pace of Business Growth and Creative Output Accelerates in Rising West Coast Operation
LOS ANGELES, NOVEMBER 5, 2018 - Anomaly, a leading change agent for the global communications industry, has rapidly promoted the agency’s Los Angeles based Chief Creative Officer Josh Fell to Partner after only joining in May of this year. Josh joins Anomaly’s top leadership as the agency continues its rapid growth globally, winning new business and a diversity of new duties from existing partnerships. In Los Angeles alone Anomaly recently has won assignments for the Los Angeles Rams, Oculus, Dole Innovation, Allbirds, and multiple Facebook brands/initiatives, with new campaigns breaking for Allbirds, Oculus Go and Facebook.
"Josh is pure Anomaly. Low ego, insatiable work ethic and an infectious creative energy that has LA firing on all cylinders," said Mike Byrne, Anomaly Founding Partner & Global CCO. "He's been feverishly lighting fires under our rising Los Angeles office since he joined earlier this year, completing our West Coast leadership team, which includes CSO Aisea Laungaue and CEO Jiah Choi."
Jiah added: "Josh has immediately helped us win new ambitious clients flexing his ability to solve business problems with a strong creative muscle. He is in his element and leading a team that's creating wildly unique campaigns.We are beyond thrilled to have him as a Partner."
“I have no idea how I tricked so many smart people into making such an absurd decision,” said Josh. “But I couldn’t be happier that they did. I’ve found a home in the Anomaly family. I’m honored they’re letting me stay.”
Before joining Anomaly, Josh spent 6 years at 72andSunny LA where he led record-breaking global launches for Activision's Call of Duty franchise, launched the HERE TO CREATE global brand platform for adidas, and reinvented the Carl’s Jr. brand by introducing Carl’s Jr. to their fictional founder - Carl Sr. His launch of SpielBurgers - a series of Steven Spielberg themed Carl’s Jr. cheeseburgers - earned both an endorsement and a Spielberg-directed cease and desist from the man himself.
Previously, Josh spent 5 years at Deutsch LA, where he was responsible for the relaunch of PlayStation's PS3 through the long-running Kevin Butler character - PlayStation's fictional VP of Everything - and the multi-award-winning ode to video gamers everywhere, "Michael."
About Anomaly
Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills - Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Clients include: Ally Financial, ABI, Carnival Cruises, The Coca-Cola Company, Diageo, Dick's Sporting Goods, Facebook, Google, Hershey's, Los Angeles Rams, New York Life, Nike, Panera Bread, Sally Hansen, Sonos, Weight Watchers and William Hill.
Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age's 2017 Agency of the Year, Cannes Lions, Effies, Fast Company's Most Innovative, Jay Chiat, Digiday Awards and the Mashies - among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine's Best Inventions of 2016 for dosist (a medicinal cannabis brand the agency created), Toy of The Year for Mighty Jaxx, plus multiple Emmys for a television series called Avec Eric, all of which the agency created and co-owns. www.anomaly.com/