Sprout Social announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a leading growth platform, works hand-in-hand with Connect partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect partners are independent software vendors who have built an integration with HubSpot and passed certification.

The integration with Sprout Social, a leading provider of social media marketing, analytics and advocacy solutions for business, will help bridge the gap between brands’ marketing and customer service teams by enabling users to quickly route social media messages to their service team in HubSpot, communicate bi-directionally and collaborate to resolve tickets, and visualize the status of their support requests in both Sprout Social and the HubSpot Service Hub.

HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified integrations comply with a set of requirements in addition to hitting set milestones for amount of installs and positive reviews from customers to receive the HubSpot stamp of approval.

“Through Sprout's new integration with HubSpot we look forward to bringing enhanced value to our shared customers,” said Jamie Gilpin, Chief Marketing Officer at Sprout Social. “Together we will empower users to create a more streamlined journey for their audiences on social, and ultimately build the foundation needed to create real connection with their customers.”