MISTRESS TURNS UP THE SOCIAL HEAT ON BEAUTIFUL HAIR
T3 Micro Hair Styling Hires Agency For Consumer-Category Social Creative
SANTA MONICA, CA, December 3, 2018 — Los Angeles full-service creative agency, Mistress, continues to expand its portfolio of consumer brands with the announcement of T3 Micro as a digital and social media client. Hired by the prestige hair tool company to drive brand awareness for the T3 Convertible Collection product line, Mistress will leverage new creative to communicate the smart, sleek, and customizable line of styling tools.
“T3 Micro is one of the hottest companies in beauty,” says Todd Lombardo, Head of Digital & Social at Mistress. “T3 is redefining what a brand means for the Instagram generation—it’s a very on-trend brand, a very modern brand, and a very LA brand. Not only do we see a great fit, we’re excited by the opportunity to show women that the T3 Convertible Collection is as versatile as they are.”
This recent win continues to demonstrate Mistress’s capabilities in the social space and beauty categories. Having launched ongoing paid social creative campaigns for Walmart showcasing brands like NYX Cosmetics, CoverGirl, and Maybelline earlier this year, the independent agency is helping brands of all sizes navigate the ever-complex landscape of social and digital media.
The Mistress–T3 partnership will educate the modern woman about the benefits of a do-it-all curling system that offers endless styling versatility through an innovative interchangeable design. Through creative, paid social and digital media strategy, Mistress’s work will speak to women of all hair types. The agency’s first work will be released early next year.
“We are excited to partner with the team at Mistress and entrust them with one of our flagship products," says Karolina Bakalarova, Vice President of Marketing at T3 Micro. "The T3 Convertible Collection has been made for today’s busy, multi-tasking women that do it all and accept no compromises. Leaning on Mistress’s sharp creative eye and media acumen, we are keen to introduce the Collection and the T3 brand to many more beauty consumers out there.”
Based in Los Angeles, California, Mistress is an internationally-awarded, full-service creative agency that exists to face the fundamental unmet needs of advertising. Applying the rigorous thinking behind traditional brand building to the pace and demands of modern media culture, Mistress creates integrated brand campaigns, world record-setting activations, social movements, influencer campaigns, earned media stunts, and media plans that move clients’ businesses. In 2018, the agency won its third AdAge Small Agency of the Year award in eight years. It's also been recognized at Cannes, One Show, Shortys, Clios, LIA, D&AD, Andys, and PromaxDBA.
About T3 Micro
T3 has revolutionized the world of hair tools, creating products that work exceptionally fast, keep hair healthy and deliver beautiful, lasting styles. T3 unique technologies—from T3 Digital IonAir to T3 SinglePass technologies to custom ceramic surfaces—contribute to high performance, appreciated by the industry’s toughest critics, professional stylists. Each tool goes through years of research and development, taking hairstyling to a whole new level. Through a combination of cutting-edge technology and top-of-the-line design, T3 tools provide runway-worthy results in record time. T3 has gained the reputation of being one of the best in the industry, making heat styling faster, less damaging, and easier than ever before.
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