PHOENIX, Ariz. (February XX,2019)― OH Partners announced today that it has been named the agency of record for Armored AutoGroup Sales, a Connecticut-based company that houses national CPG brands including STP, Armor All and AC Pro. Armored AutoGroup Sales will be one of the agency’s top accounts moving forward.
To win this work, OH Partners engaged in a highly competitive RFP process with other nationally recognized agencies, including the previous AOR, for not only creative work, but also media planning, placement, social and digital. The win further demonstrates the agency’s strength and expertise on the national stage.
OH Partners will take a calculated yet practical marketing approach to its partnership with Armored AutoGroup Sales. The agency will use a blend of best-in-class creative thinking and well-researched consumer insights to help the brands navigate the changing landscape of the auto care industry and the evolving needs of its consumers.
The Armored AutoGroup Sales account will add to OH Partners’ portfolio of national CPG clients that includes Eat Smart, Now Planting, Dole Packaged Foods, FlapJacked and more. The work is currently underway and will break in March 2019.
“We are excited to begin our partnership with the OH Partners team. They proved themselves to be leaders in their field through their impressive selection of services, out-of-the-box thinking, award-winning work, and their real-world approach to solving our unique business challenges. We are looking forward to utilizing their expertise and talent to support our marketing efforts in the global auto care category,” said Rob DeRidder, SVP & GM of Armored AutoGroup Sales, which is now part of Energizer Holdings, Inc.
“Becoming the AOR forArmored AutoGroup Sales and its brands is a wonderful testament to both the talent and approach of OH Partners as we capitalize on the opportunity to show our capabilities in the auto care and CPG categories. We’re looking forward to this partnership as we help brands like STP and Armor All find new ways to reach and connect with consumers across the country,”said Brad Casper, CEO of OH Partners.
Casper is a veteran of some of the leading CPG companies in the world, includingCEO of Dial and Vice President/General Manager at P&G. “We work hard at OH to develop a culture that attracts some of the country’s most talented digital, creative and strategy professionals,” he said. “We know clients want and need an agency that is quick to find creative solutions that drive business growth.”
About OH Partners
OH Partners is a full-service, independent national advertising agency based in Phoenix. The agency grabs national attention for work in research, strategy, creative, branding, media planning and buying, digital, public relations, social media, and more. Under the OH Partners umbrella are four unique businesses: the advertising agency, a predictive insights and research firm, a strategic communications powerhouse, and an in-house film and content creation company. OH is rapidly growing and making a difference for its clients from coast to coast, turning heads with its passionate work, focused strategy, and the analytics to back it up. For more information, visitwww.ohpartners.com.
About Armored AutoGroup Sales
Armored AutoGroup Inc., based in Danbury, Conn., is primarily comprised of the Armor All®, A/C PRO®, and STP® brands. The current Armor All product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and washes is designed to clean, shine and protect interior and exterior automobile surfaces. A/C Pro is the leading brand of automotive DIY A/C recharge products. The product line consists of one step- recharging products, value-added refrigerants, and stop-leak treatments for the do-it-yourselfer.The STP product line of oil and fuel additives, functional fluids and automotive appearance products has a broad customer base ranging from professional racers to car enthusiasts and “Do-it-Yourselfers.” In 2019, Armored AutoGroup became a part of Energizer Holdings, Inc., a global manufacturer of household batteries, portable lights and auto care products.
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