Williams Sausage Links Up with Peter Mayer
The agency’s work will take the family brand into the national spotlight
NEW ORLEANS (March 11, 2019) ― Peter Mayer Advertising announced today that it has been awarded project work for the Tennessee-based sausage company, Williams Sausage, after a highly competitive, national RFP process.
Williams Sausage is a family owned and operated company that began in 1958. Since then, the team has engaged several marketing partners but never selected an AOR, instead working with select agencies on a project basis.
As the agency of choice for this project, Peter Mayer will guide Williams Sausage through the development of a marketing plan that will further define the brand and target audience over the course of 16 months. The agency’s work will highlight how “the sausage gets made” as it elevates the brand from a regional favorite to a national staple.
This win for Peter Mayer comes after successfully representing Sanderson Farm, as well as it continues to represent other top brands in the food and beverage category including Stubb’s BBQ, Zatarain's and Dixie Beer. The first round of Peter Mayer’s work will officially launch in early 2019.
“We are thrilled to be working with Peter Mayer as our marketing partner as we continue to build our family brand across Tennessee and the rest of the country,” said Roger Williams, CEO of Williams Sausage. “The Peter Mayer team has a great wealth of experience in the food business and truly understands the unique challenges we face in marketing our products and brand in an authentic way. As we continue to expand our community investment through our new Union City, TN plant, we know that Peter Mayer will be essential member of our team.”
“Right now, Williams Sausage and its products are a ‘secret find’ at the grocery store when it should be a customer go-to,” said Mark Mayer, President at Peter Mayer. “The sausage marketplace is cluttered, but through our marketing efforts we will showcase the authenticity Williams brings to the category that cannot be found anywhere else. Peter Mayer is excited to share and promote this company across the country.”
About Peter Mayer
Peter Mayer is an independent, integrated marketing agency founded in 1967. Today it is one of the largest full-service advertising, marketing and public relations agencies in the Gulf South. Peter Mayer uses cultural insights to connect brands with people and create powerful results for clients. Its client list includes local, regional and national accounts, such as: Ochsner Health System, Zatarain's, Kennedy Space Center Visitor Complex, Hancock Whitney Bank, Delaware North Companies, The National WWII Museum. Visit www.peteramayer.com for more information.
About Williams Sausage
Family owned and operated since 1958, Williams Sausage is located in Northwest Tennessee. The Williams family still uses the original recipe that Harold Lloyd and Hazel used over 60 years ago to make the highest quality, premium sausage with a taste that can’t be matched. Visit www.williams-sausage.com for more information on their products and where to find them.