UNHOLY A CAPPELLA NUN CHOIR CRASHES SXSW TO HERALD THE APOCALYPSE
UNHOLY A CAPPELLA NUN CHOIR CRASHES
SXSW TO HERALD THE APOCALYPSE
& THE LAUNCH OF AMAZON PRIME VIDEO’S UPCOMING
LIMITED SERIES GOOD OMENS
The Chattering Order of St. Beryl is on a World Ending Tour right up until the End of Days, which happens to be the launch of the Prime Original series on 5/31
SXSW activities included a VIP karaoke party, hijacking Neil Gaiman's keynote, performances at Amazon’s Garden of Earthly Delights and descending on everything else within hearing range at SXSW.
Amazon Prime Video and its highly anticipated book-turned-series Good Omens brought the apocalypse to Austin for SXSW. Today, Amazon Prime Video is announcing that the Chattering Order of St. Beryl, an unholy a cappella nun choir who crashed events all over SXSW’s opening weekend and performed at the Good Omens Garden of Earthly Delights, is heralding the apocalypse, or the May 31 launch of the series with a World Ending Tour.
Nuns from the Chattering Order of St. Beryl beset Austin festival’s opening weekend with official and mostly unofficial concerts throughout the weekend. They practically hijacked Neil Gaiman’s featured panel on Saturday, interrupting it halfway through, delivering a message about The End Days to Neil himself before launching into their original song “Good Omens.”
The Chattering Order of St. Beryl played a key role of misplacing the antiChrist baby in Gaiman and Terry Pratchett’s 1991 novel on which the series is based.
The Chattering Order of St. Beryl first appeared on social media in early February after they auditioned for America’s Got Talent in Los Angeles, the first stop on their “World Ending Tour.” They released a clue for the show’s launch date before it was officially announced, giving fans on Twitter the opportunity to figure out the much-anticipated series premiere date. Throughout all of this, they’ve stayed quiet on their relationship to Amazon Prime Video as fans questioned whether they were super fans of Good Omens or viral marketing for the show.
The face-to-face reveal at SXSW with Neil Gaiman confirms their role, but Amazon Prime Video and the Chattering Order have made it clear that this is just the beginning of their World Ending Tour, which, according to their website, includes stops in New York and London throughout the spring.
“The Apocalypse doesn’t come along every day, and there’s no one we’d rather sing it in with than The Chattering Order of St Beryl,” said Mike Benson, Head of Marketing at Amazon Prime Video. “We’re looking forward to seeing where the Chattering Order pops up next to spread the Good Omens.”
After Gaiman and his characters met, the choir performed at the Good Omens Garden of Earthly Delights, the studio’s hub of activity and parties at SXSW which also included tarot, aura readers, a “hell-hound” puppy pen and evening parties. They continued their hijinks throughout the festival by showing up at various events and parties and on heavily-trafficked pedestrian streets of Austin, performing spontaneously, interacting with spectators, and chattering incessantly.
Amazon Prime Video worked with creative production partner Tool of North America and Director Hal Kirkland to bring these fictional characters to life on stage and on social media. The creation of the twenty-six-member choir involved writing several original songs such as “Ode to Antichristmas” and “That Brand New Baby Smell,” which were arranged by the “Father of Modern A Cappella” Deke Sharon (Pitch Perfect).
About Prime Video
Prime Video is a premium streaming service that offers customers a vast collection of digital videos—all with the ease of finding what they love to watch in one place. Prime members will be able to stream the series exclusively via the Amazon Prime Video app for TVs, connected devices including Fire TV, mobile devices and online. Members can also download the
series to mobile devices for offline viewing at no additional cost to their membership. The series will be a global release and available on PrimeVideo.com for Prime Video members in more than 200 countries and territories. Customers who are not already Prime members can sign up for a free trial at www.amazon.com/prime. For a list of all Prime Video compatible devices, visit www.amazon.com/howtostream.
About Tool of North America
Tool of North America is a creative production partner that concepts, creates and executes award-winning advertising and marketing for the world’s bravest brands and advertising agencies. Tool is powered by its best-in-class roster of directors and its nimble approach to storytelling at the pace of culture and innovation, operating on a truly integrated model of deep specialties - from Live Action to Experiential, AR, and AI. Tool collaborates directly with top brands like Airbnb, Amazon, Netflix and Facebook and agencies such as Droga5, 72&Sunny, and Forsman & Bodenfors. Its roster stands at the forefront of innovation for integrated productions and includes legendary motion artist GMUNK (Tron), Floyd Russ (Love Has No Labels, SK-II "Marriage Market"), Danielle Levitt (Love Has No Labels, Planned Parenthood's “I Defy”), Tool's acclaimed founder and director Erich Joiner, and many others. Since its launch, Tool has created work that has won over 500 prestigious awards, including Emmys, Cannes Lions, The One Show, SXSW, and AICP. Tool was also named to Creativity's Production Company A-List honors from 2010-2017, and in 2016, the company was awarded Cannes Lions' highest production honor, the Palme d'Or. www.toolofna.com // @toolofna