Partnerships Will Provide Taboola’s Advertising Clients with Additional Solutions to Analyze Landing Page Performance and Drive Better Acquisition Results
NEW YORK – Today, Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals.
Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to increase ROI.
Additionally, Instapage will offer Taboola’s brand marketer clients a complete post-click optimization platform that maximizes conversions. It includes a powerful builder with the industry’s first and only AMP functionality; scalable creation and management with InstablocksTM; real-time collaboration, optimization with heatmaps and A/B testing; and enterprise level security, support and services.
“Partnerships with companies like Taboola extend our reach to thousands of campaigns, significantly accelerating the landing page building process,” said Błażej Abel, CEO and Founder at Landingi. “We look forward to working with Taboola and to providing their marketer clients 210+ landing page templates along with some professional insight into optimizing their landing pages for maximum efficiency.”
“By creating message-matched post-click experiences for every ad, Taboola clients can increase conversions and engagement,” said Tyson Quick, CEO and Founder at Instapage. “We’re excited to team with Taboola to make digital advertising more effective and profitable.”
The partnerships are an extension of Taboola’s Self Service platform, which grew to $100M run rate in its first year. Taboola’s self service platform offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4B users globally outside of search and social, placing relevant recommendations on some of the most premium and innovative publishers in the world, and carrying high editorial value and brand safety.
“Partnering with innovative companies like Landingi and Instapage will help marketers engage further with their audiences during the ‘moments of next’ in which they’re interested in discovering new and relevant content,” said Adam Singolda, CEO and founder of Taboola. “Every brand has a story that needs to be discovered, and we appreciate the opportunity to expand our optimization and conversion solutions for our advertising clients.”
About Taboola
Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.
Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, and Le Figaro. Taboola, now over 1,000 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Landingi
Landingi is the end-to-end platform for building landing pages without IT and any coding skills! Create, publish, optimize your landing pages and run A/B tests by yourself. With a drag & drop editor, you can create a landing page with ease, starting with one of 200+ high-converting landing page templates, automate your marketing stack using the built-in integrations and bringing your marketing to the highest level. Landingi will be your ultimate partner in achieving your business goals!
Learn more at landingi.com or check our Facebook page to stay in the loop.
About Instapage
Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale.
With more than a million landing pages at an average conversion rate above 22%, Instapage is helping more than 15,000 businesses across 100 countries capture more value from their campaigns. Instapage is a leader in G2 Crowd's Conversion Rate Optimization Software, A/B Testing Software, and Landing Page Software categories.