Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer - Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team
Grapevine6, the leading social and digital sales engagement platform that accelerates sales and marketing efforts, names Avi Pollock the company’s first President and Brian Cook the company’s first Chief Revenue Officer.
Since its founding in 2013, Grapevine6 revenues and client base have grown 100%+ every year. Forrester recently named the Grapevine6 a leader in the social selling space, citing them in The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019 report. Download here.
“Grapevine6’s future success depends on our ability to recruit the best talent. We are excited to bring on two accomplished leaders who have significant depth and breadth of skills,” said Wayne Gomes, CEO and co-founder, Grapevine6. “Avi’s experience and expertise leading high growth businesses and Brian’s track record building high-performance sales teams are invaluable as we continue to attract and retain large enterprise clients.”
As President, Avi is responsible for providing strategic, operational and financial leadership, building on the company’s significant momentum to guide the firm through its next growth phase. Avi’s 25+ year career has been split between leading, scaling and advising entrepreneurial growth oriented companies and in senior innovation, strategy and P&L roles at large companies including Royal Bank of Canada, D+H/Finastra and North American Media Engines (NAME).
“Grapevine6 is on an amazing growth trajectory with the right team, strategy and product to take advantage of the enormous market opportunity ahead. The founding team created a customer-driven culture laser focused on building innovative products that deliver quantifiable business outcomes to a roster of top tier clients in financial services, insurance and technology,” said Avi.
As Chief Revenue Officer, Brian will expand the company’s sales operations and go to market strategy to support clients as they embrace digital and social selling to grow their businesses. Brian is a veteran of the cyber security, analytics, compliance and social selling marketplace having held leadership positions across these sectors. His breadth of experience building sales teams across the advisory and sectors within wealth, banking, insurance and technology sectors will be instrumental in achieving the company’s ambitious goals.
“I am thrilled to be joining Grapevine6 and be a part of the company’s amazing growth story,” said Brian. “Grapevine6’s market leading, mobile-first app is critical in today’s sales environment with a new norm being established in how people make purchasing decisions. The company has an amazing track record helping large enterprises make social engagement part of their sales DNA as they build new networks and turn content into business opportunities.”
Grapevine6 is a patented social and digital sales engagement platform that accelerates sales and marketing efforts. Launched in 2013, Grapevine6 uses artificial intelligence to provide the content that moves sales opportunities through the pipeline in a more efficient and effective way. Grapevine6 solves the content challenges faced in deploying employee advocacy, content marketing and social selling, and works with existing sales and marketing investments to increase ROI. The company was recently designated a Leader by Forrester in The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019. Headquartered in Toronto and led by an award-winning team of engineers, Grapevine6 is now powering the global social selling program at some of the largest technology and financial services companies in the world. For more information visit Grapevine6.com.
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