Tally Names Eicoff as Agency
TALLY SELECTS EICOFF FOR DRTV
CHICAGO (July 15, 2019)--San Francisco-based Tally, developer of an automated debt management platform, has named Eicoff as their agency. The assignment is for DRTV creative and media buying for a campaign that launches in July.
Tally’s debt management app helps consumers combine multiple cards into a single line of credit with a better interest rate. The app assists customers in making payments and eliminating fees. The 30-second and 60-second commercials will focus on a younger demographic (ages 25-49) who are looking for a simpler, faster way to pay down credit debt.
“Tally is a great example of a rapidly growing type of DRTV client”, said Delia Marshall, Eicoff’s COO. “They recognize the value of using a traditional medium such as television to promote a digital product and the ability to scale growth through such a high reach medium.”
“Our mission is to help consumers reduce stress and pay off debt more quickly. We’re excited for the opportunity to take this message to a broader audience with TV and do so in a way that supports our ROI-focused marketing strategies” said Mark Powlen, Head of Growth at Tally.
Eicoff will leverage its creative and media DR strategies to drive acquisition for Tally.
Tally is a consumer tech company pioneering full-service financial automation to help people achieve their financial goals. Founded in 2015, the company is democratizing financial services to put billions of dollars back in people’s pockets. It built the first fully automated debt manager to help people overcome credit card debt and provides a completely free automated savings service, Tally Save. Tally’s vision is to automate people’s entire financial lives so they can worry about money less and do what they love more. For more information, visit www.meettally.com.
Eicoff is the leader in direct response advertising, fusing the power of television with the precision of digital, to help brands drive sales and measure ROI. For more information, visit eicoff.com.