Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today that it has entered into an expanded global technology partnership with Evolve Media, a publisher of leading enthusiast destinations for men and women. Through the partnership, Evolve Media will have access to Outbrain’s extensive network and full audience development suite.
The agreement will enable Evolve Media to utilize the power of Outbrain’s Smartfeed technology, helping audiences discover engaging content-from articles to videos and more. In addition, Evolve Media will utilize Outbrain’s native advertising capabilities to augment its audience acquisition strategies.
“We’re excited to enter into a partnership with Evolve Media, whose goal is to streamline the advertising process and create stronger engagement amongst consumers,” said Josh Feller, Senior Vice President, Global Business Development at Outbrain. “Smartfeed provides flexible and scalable solutions catered to their needs increasing reader engagement and growing revenue. In addition to Smartfeed, Evolve Media will have access to Outbrain’s global audience reach and the entire suite of publisher tools, including outstream video and real-time auto-optimization capabilities.”
Evolve Media’s use of Outbrain will help to increase engagement across each one of its global properties and will aid in personalizing the customer journey by leveraging Outbrain’s proprietary interest-graph. Outbrain’s programmatic technology will help Evolve Media in curating hyper-personalized content created towards each individual consumer.
“Outbrain’s Smartfeed technology provides us with the key benefits that we are looking for, including brand safety and quality content,” said Aaron Broder, Co-Founder and CEO at Evolve Media. “With the ever-shifting media landscape, we needed a partner with strong capabilities, especially as we scale back on the number of partners we sign with. With Outbrain, we can drive audiences to specific premium content, while increasing revenue and engagement.”
Outbrain is the world’s leading discovery and native advertising platform for the open web. A third of the internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide. Learn more at www.outbrain.com or follow us on Twitter, LinkedIn, and Instagram.
About Evolve Media LLC
Evolve Media is a publisher of leading enthusiast lifestyle destinations for men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 95 million people globally each month. Our mission is simple; we create the content people are passionate about.
Follow Evolve Media on Twitter at @EvolveMedia_LLC and on Facebook at www.facebook.com/evolvemediallcpublishing.