PRESS RELEASE FROM MOZ

Moz Outpaces SEO Industry Leaders with More, High-Quality Links Than Ever Before

Posted Mar 31, 2020

Updated Mozscape API expands access to trillions of links, pages, and unique metrics 

SEATTLE -- March 31, 2020 -- Moz, Inc., the leader in search engine optimization technology, today announced the second version of Mozscape API, also known as the Moz Links API. SEOs today use Mozscape for key insights and opportunities on URL or domain tracking, link building, backlink analysis, competitive research and more. 

“Access to data isn’t enough, which is why Moz is committed to ensuring data users need to make decisions is relevant, high-quality and actionable. With these new updates to Mozscape, we’re outpacing others in our industry by size, quality, and freshness, giving the SEOs the breadth and depth needed to do their job,” said Sarah Bird, CEO of Moz. “The updates to Mozscape are a direct result of ideas and requests of thousands of SEOs who use Moz to make it the best tool for digital marketers today.” 

Powered by 36.5 trillion links, 6 trillion different URLs, 656 million unique domains, the new Mozscape API gives users unprecedented access to data. The update boasts streamlined request access, several new in-demand metrics and improved performance, making it easier for data-savvy SEOs and software developers to customize their data sets for more strategic link building, boosting online visibility and performing better competitive research.

The most important updates for SEOs new and returning to Mozscape include: 

Access to Link Intersect data: Understand which sites link to your competitors, but not to you, to give the option of exploring backlink profiles and build an A+ outreach strategy.

Historical values for Domain & Page Authority: Report on link-building progress and chart the growth of any site leveraging historical Domain Authority and Page Authority data.

Return fields a human can read: New plain-English field names and a query string-based pattern for requests allows for easier pulling and parsing of data.

“Local brands seeking new ways to strengthen online visibility during COVID-19 can use Link Intersect to discover which linked unstructured citations their competitors have earned.” said Miriam Ellis, Local Search Marketer at Moz. “This points the way to these ‘linktation’ opportunities for your local brand to pursue.”

“The dataset is critical to our approach for both our backlink and content audits. We leverage the Links API to scale our analyses and get the data into the hands of our analysts so we can get to the insights that our customers need as fast as possible,” said Mike King, Managing Director at iPullRank. “Moz’s proprietary metrics, the Spam Score, in particular, are core to our data-driven approach and help us drive effective results day in and day out.”

Additional benefits include the top 500 pages across the entire link index, ranked by DA or PA; the final redirect of a URL; distribution histograms such as daily and monthly history values and history deltas for link counts; as well as, customer month-to-date API usage.

To learn more about Mozscape or what 36.5 trillion current links can do for your business, visit www.moz.com. Moz is also offering free training to support the SEO community during this time. Free Moz Academy courses, including those centered around link analysis and proper link building strategies, are being offered now through May 31, 2020.

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About Moz
Moz is the most trusted authority in online search with powerful SEO and Local Search platforms to help marketers improve the position of their brands, business locations and competitive rank in search results. Moz’s platforms are powered by world class-quality data, both robust and fresh enough to serve as the foundation upon which crucial business decisions are made. For both large enterprises looking to gain an edge in the increasingly complex and ever-changing world of search or an agency seeking an SEO platform to accelerate client growth, Moz has a solution. Check it out at www.moz.com.

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Jake Doll
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