American Veterans Center Teams Up With Ingram Digital Consulting to Create a Data Driven Video StrategyPosted Jan 27, 2021
American Veterans Center will work with Ingram Digital Consulting to connect with veterans and potential donors using a cohesive, data-driven video strategy.
American Veterans Center, a nonprofit educational organization whose goal is to preserve and promote the legacy of America’s servicemen and women will be partnering together with Ingram Digital Consulting, an all-remote digital agency based in Washington DC to build an integrated, cohesive, and unique video approach to grow their YouTube channel using digital analytics and digital strategy.
American Veterans Center wants to streamline its digital and social media presence to create a cohesive digital marketing program starting with YouTube, and growing to other channels in 2021 to tell its brand story to veterans, families of veterans, and potential donors. Understanding the current search engine optimization landscape and the always-changing Google algorithm Ingram Digital Consulting will uncover audience behaviors, interests, and affinities providing a solid foundation for building a YouTube strategy.
'All of us at the AVC are really energized to be partnering with Ingram Digital Consulting,' said Tim Holbert, Executive Director of the American Veterans Center. 'The AVC has a long history of content creation for the television and digital space. We're excited to be working with Megan and her team to dig down and really understand our audience, and take our content to the next level.'
Ingram Digital Consulting will be using their Data Done Differently methodology and approach highlighted by a special sauce algorithm to uncover their digital marketing roadmap. The digital research will inform a targeted YouTube strategy to optimize and scale their growing YouTube audience.
INGRAM DIGITAL OUTLAWS TEAM:
Founder, Megan Ingram, created the vision for this agency: merging data analytics and digital strategy into bold, creative, and fun brand storytelling. With 10+ years of digital marketing experience and prior work with big agencies (Edelman and Fleishman Hillard), she’s served Fortune 500 companies as well as start-ups and small businesses. Brands worked with include YouTube, Les Mills, Capital One, Coca-Cola, Carnegie Mellon, StopBullying.gov, and more.
“The core mission of the agency and tagline is ‘Your Brand. Your Story.’ but also embraces freelance advertising, digital nomad lifestyle, diversity, and a culture shift away from the agency of record (AOR) to project-based, freelance work.
We are excited to bring in American Veterans Center to the Ingram Digital Consulting family. We believe this is the start of more digital marketing work with creative, curious, and bold brands” -Megan Ingram, Founder, Ingram Digital Consulting
Ingram Digital Outlaws, Ingram Digital Consulting vetted advertising freelance network will staff this project with a Senior Content Strategist, Cier Black, and Junior Strategist, Analyst, and Ph.D., Janelle Zacherl. Cier helps clients dominate their industry through the use of content marketing frameworks designed to favorably persuade audience reactions. Janelle Zacherl, who is a well-respected Ph.D. and scientist from PA is curious, detail-oriented, and interested in digital marketing - she’s passionate about asking questions and understanding digital marketing and trends. Previous clients include Qiagen, Mispro Biotech, and Western Missouri Medical Center.
About Ingram Digital Consulting
Ingram Digital Consulting is an all-remote, data-driven digital agency that uses digital analytics and strategy to tell bold, fun, and creative brand stories unique to brands. They build freelance avenger style teams for digital advertising projects encompassing 50+ freelance rockstars from strategists and designers to producers, planners, developers, and analysts.
About American Veterans Center
American Veterans Center is a nonprofit educational organization whose goal is to preserve and promote the legacy of America’s servicemen and women of every generation through oral history preservation, documentary films, educational programs, and civic events to ensure Americans appreciate and never forget their sacrifices.