Johnson will play a key role in company expansion as private equity remains a vital driver of post-Covid recovery and economic growth.
NASHVILLE, TN (March 2, 2021)—This week, private equity-focused Intelligent Network firm BluWave announces the addition of Kyle Johnson to the leadership team as head of growth marketing. This key hire is a vital move for BluWave, as it continues to expand during Covid-19 while supporting business agility and economic recovery.
Johnson, who is known in industry circles as a “marketing operations game changer,” spent the past 12 years of his career in New York City where he worked at both Fortune 500 companies as well as VC-backed startups to build and optimize various revenue-focused marketing functions. He spent the earlier years of his career at AT&T and Thomson Reuters, where he focused on marketing operations and demand generation. His functional expertise includes developing and executing marketing strategies within the robotic process automation (RPA), intelligent document processing (IDP), and legal spend analytics spaces.
BluWave’s founder and CEO, Sean Mooney, founded BluWave in 2016 after spending nearly 20 years in private equity, where he experienced the constant challenges associated with third-party, expert resources: “While last year was certainly filled with shifts and changes, demand for our data-driven solutions skyrocketed across our more than 400 PE fund clients in diverse areas ranging from interim CFOs to due diligence groups. We’re constantly analyzing our data to understand and equip companies for the intersection of future needs with unique capabilities. Kyle will be integral in helping us communicate how we support success in the private equity industry and beyond.”
“I look forward to growing our client base and expanding BluWave’s footprint as a forward-thinking business intelligence firm for today’s leading PE funds—offering exceptional solutions for their most pressing needs,” remarked Johnson. “As a recent transplant from New York, it’s equally exciting to be part of a growing city like Nashville.”
BluWave is a private equity-focused Intelligent Network firm that leverages technology, proprietary data, and human ingenuity to connect private equity funds and proactively managed companies with best-in-class, third-party resources for more efficient and effective due diligence and value creation activities. Visit www.BluWave.net for more information.