PRESS RELEASE FROM AIRTABLE

Airtable Launches New Marketing Solution to Empower Marketing Teams To Drive Better Business Growth

Posted Mar 29, 2021

Airtable Launches New Marketing Solution to Empower Marketing Teams To Drive Better Business Growth

New research from Airtable reveals 80% of marketing leaders say the volume of work has increased over the last year, with the average leader losing a day and a half of work every week on manual, operational tasks 

March 29, 2021 – San Francisco, CA – Airtable, the platform that enables teams to build workflows that modernize their business processes, today launched a new marketing solution to help teams operate their most important work with greater agility, flexibility, and scale. The Airtable Marketing Trends Report, unveiled today, uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds, with 80% of marketing leaders reporting their volume of work has increased over the last year, with the average leader losing a day and a half of work every week on manual, operational tasks. 

Customer expectations are rapidly changing with the emergence of new channels, formats, and tech and there’s intense competition for consumer attention. Today’s tools slow marketers down - 35% of the information they work with is duplicated across multiple spreadsheets, docs, and apps, and nearly half of marketing leaders say they lack timely data to make strategic decisions. In addition, 86% of leaders say that the current workload is causing stress for their teams, with increasing volume of campaigns, requests, and content; changing business needs; operational complexity; and challenges of working from home cited as top contributors.

The “future of work” for marketing teams starts with Airtable. Airtable empowers marketing teams to streamline content and campaign workflows, move quickly and drive business growth. Teams can create a single source of truth for all their marketing work and keep aligned on plans, even as business needs change and evolve. Airtable is built on top of a relational database so it can power hundreds or thousands of users at a time, updating data in real time. Today, millions of marketers across 250,000 organizations – including Netflix, Red Bull, IBM, and Under Armour, and more than half of the Fortune 1,000 – use Airtable.

Key features and capabilities include:

Airtable Sync: Marketers can combine similar data from the multiple sources they’re using everyday, including Salesforce and Jira Cloud, into one, continuously updated view so workflows are streamlined. Sync adapts to changes in real time, reduces mistakes that happen when data is copied from multiple places, and lets teams have better visibility into the information they need.

Views: Airtable now provides five different ways to view your data - Grid, Calendar, Kanban, Gallery, and Gantt. Changes made in one person’s view are immediately reflected in everyone else’s view and teams can define and apply their own set of filters to narrow in on just the information they care about. 

Asset Review: Teams can expedite their creative production process by giving feedback quickly and in the same place where content is planned. Now there’s no time wasted switching back and forth between tools and there’s a record of all the feedback in one place.

Airtable Apps: Apps help teams create flexible, customized marketing workflows, allowing them to analyze, enrich, and take action on data without any context switching. With over 50 pre-built apps available in the Airtable Marketplace, including Chart, Miro, Pexels, Abyssale, Summary, and Loom, teams can create charts, schedule tasks, enrich data, preview content, and much more, in just a couple clicks. 

Airtable Integrations: The average marketing team uses 23 marketing tools on a regular basis and generally, those tools aren’t deeply integrated—60% of leaders say the process for synchronizing data across tools is somewhat, or completely manual. Teams can integrate their Airtable marketing base with the marketing tools and platforms they already use including Salesforce, Google Calendar, Box, Hootsuite, Sprinklr, and Microsoft Outlook to save time, increase efficiency, and free teams up to focus on more strategic tasks. 

Airtable Automations: Automating even the most complex workflows, Airtable Automations is a powerful rules engine that lets marketing teams work faster, smarter, and leaner. By setting up simple if-then rules, teams can save time, boost productivity, and eliminate human errors and delays as they easily send emails and alerts with context, automate redundant tasks, and push information out to your favorite apps and services, such as Twitter and Slack.

Airtable Templates: New and updated templates for the most common marketing use cases will let teams get a jump start on their next project. New and updated marketing templates include, marketing campaign tracker, content calendar, product launch, social media calendar, blog editorial calendar, event planning, digital asset management, and content operations.

“It is time to connect people, processes, and systems to move work forward,” says Archana Agrawal, CMO of Airtable. “We must go beyond the rigid hierarchies, siloed tools, and crippling gaps in knowledge sharing that make our operations unwieldy. Marketing teams need to establish a source of truth and demand flexible solutions to build processes tailored to their business and customer needs.” 

Airtable for Marketing is available to marketing teams beginning today. For more information on the solution, please visit https://airtable.com/solutions/marketing.

About Airtable

Airtable is an app platform that enables teams to build workflows that modernize their business processes. More than 250,000 organizations, including more than half of the Fortune 1000, use Airtable’s visual, flexible tools to customize workflows that meet their exact needs, whether they’re creating blockbuster movies, designing running shoes, distributing life-saving vaccines, or anything in between. To learn more, visit airtable.com.